They say music reflect the current times. But in this day and time, the lyrics of the song– “Upgrade U” by Beyoncé Knowles– don’t cut the mustard:

Partner Let me upgrade you
Audemars Piguet you
Switch your neck ties to purple labels
Upgrade you
I can (up), can I (up)
Lemme upgrade you
Partner let me upgrade you
Partner let me upgrade you

An Audemar Piguet watch with the barest of features would set you back a cool $7,000. For those of us struggling with paying the rent or house note, $7,000 could translate to approximately several months of the amount needed to keep a roof over our heads. And those purple labels that Beyonce warbled about? A direct reference to the Ralph Lauren’s Purple Label Collection, one of the priciest collections the designer has slapped his name on.

In some areas of the U.S. of A., the gas prices are already hovering around the five dollar mark. In comparison, it may be small comfort to know that the people of Norway are definitely shelling out the green while singing the blues– they earned the dubious honor of having the highest gas prices in the world.

Audemars Piguet watch
Dimples in ya necktie
Hermes briefcase
Cartier top clips
Silk lined blazers
Diamond creamed facials
VVS cuff links
6 star pent suites

In these uncertain economic times, just how much of a downgrade in luxuries are we willing to accept? Personally, we all have our litmus tests in deciding which luxuries to jettison. Perhaps instead of putting the potato bread in the grocery cart without a second thought, we might settle for store-brand white bread. Instead of having a Hummer parked in your driveway as a status symbol, you trade it in for a fuel-efficient vehicle without all the bells and whistles. Instead of being 100% organic in consumption, we may compromise with a few decidedly inorganic and hormone-ridden food items. But what if the economic downturn impacted your business dealings and travel?

How would you react if you were handed a flyer similar to this one:

Economy Blues

From the refined Ritz Carlton to the moldy Motel 6? Talk about a serious slide in downgrading. Staying at the Holiday Inn would be a holiday compared to lodging at the Motel 6. My better half– A.K.A. the hubby– snapped this gem that was tacked on the lunchroom refrigerator at his workplace. His coworkers were grumbling– despite the flyer being an obvious and somewhat bizarre joke– about the fact that it’s a question of when, not if, the relative luxury of business travel accommodations would stoop that low. With Motel 6 cheap rates comes questionably cheap service. One coworker bemoaned that the meals offered at the “seedy motel” would more likely be catered by either Kentucky Fried Chicken or McDonalds.

I find it interesting how the pundits swear up and down that we are not in a recession yet. Look around…most people are squeezing their nickels so tight, the buffaloes are stampeding and herding. But i got just four words for those punks–I mean, pundits: “It’s the economy, stupid.” Fast forward sixteen years later since that famous phrase made its rounds, giving birth to interesting variations. It’s dejá vu all over again, with the same issues (Iraq and the economy) playing out in the 2008 elections.

Back to the topic. What material luxuries you currently have that you’re willing to either hand them over or hang on for dear life, despite the economy downturn? Would you be willing to sacrifice certain business luxuries that you’re accustomed to in order to help your company’s bottom line?


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