With the Microsoft and AOL possible merger making headlines across business sections, debates are being made about whether they’d be able to re-establish themselves as a contender to Google, in terms of paid search; and Yahoo!, in terms of page visits.

The idea flashed before me: a Yahoo! and Google merger? Insane, just insane.

That’d send the competition racing past melting point. Before you scoff and say Yahoo! and Google, being competitors between themselves, wouldn’t dream of merging, think about the 1993 meeting in which Bill Gates told Steve Case (AOL chairman), “I can buy 20% of you or I can buy all of you.” It wasn’t nice back then.

With Google and Yahoo! together, I’d never be able to sleep. Microsoft and AOL wouldn’t be able to either.


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