By Sara Stallard

The Super Duper Speech Company (circa 1989) would like to emphasize ten things which you need to understand about the person who does your speech therapy:

  1. It’s not “speech therapist;” it’s “speech-language pathologist.”
  2. Your speech-language pathologist is definitely a woman.
  3. Your speech-language pathologist hides behind her desk.
  4. Your speech-language pathologist has bugged out eyes.
  5. Your speech-language pathologist has crazy hair.
  6. Your speech-language pathologist writes notes to your parents.
  7. Your speech-language pathologist is responsible for your behavior on the school bus.
  8. Your speech-language pathologist hoards her trash.
  9. Your speech-language pathologist is proud to be a speechaholic.
  10. Your speech-language pathologist is a wannabe expert in fine arts restoration.

Speechaholic

I have a penchant for collecting visual material of all sorts, and during one of my regular foraying expeditions, I discovered this gem among a bunch of other equally cheerful posters, such as one featuring a magenta brontosaurus imploring us with the entreatment, “Don’t let good speech become extinct.” Hoo boy, what a masterpiece: the Super Duper Speech Company definitely hit on the formula for marketing speech as the pinnacle to attain, the reward at the top of a long arduous winding alpine path, the one so many of us have traveled and given up on.

Brontosaurus - Speech extinct

No effing way… In regard to my supposed admiration of this masterpiece, I’ve been lying through my clenched teeth… The speechaholic poster is one of the strangest things I have ever seen, in the long and illustrious history of all graphic materials ever produced (for those not in the know, I received a few years worth of quality education in graphic design and art history at RIT). Good design means good communication—but just what exactly does the speechaholic poster communicate?

Consider the garish red of the background. How much more aggressive can color get? Also observe the absolute insistence upon authority, in all matters linguistic and vocal—it’s imperative that you understand how “notes” are sent to parents, instead of “requests” or “recommendations.” The intention behind this poster is to establish the boundaries of the speech-language pathologist’s territory—the poster is designed to go up on an office door, and I am sharply reminded of the alley cats who leave their pugnacious spray marks on my front door in their fight over the exclusive right to occupy the porch.

Only a nutcase would believe that this poster could put clients at ease—wait, did I say “clients”? Sorry, I meant “patients.” But then again, in the pathologizing of deaf people, it’s not only “patients” that we are, we’re also invisible subjects, seen nowhere in the speech-language pathologist’s megalomaniac bubble. In this remarkable piece of work, there are no deaf children with chubby cute fingers in the picture, nor gap-toothed stutterers or doe-eyed angels with Down Syndrome (and this is from before political correctness!)—in this picture, the speech-language pathologist exists for herself alone. She’s completely disassociated from those who are supposed to receive the fruits of her benevolence, and the Super Duper Speech Company wants to make this absolutely clear to everybody. The speech-language pathologist is a giant in her own right.

Some kid out there protested this insanity long ago. I applaud the little upstart for his or her truly courageous act of resistance: the little poster-within-the-poster, with the proclamation “I [heart] Speech!?!”, was violated by graffiti. Our unknown hero brandished a pen and did a Zorro on the little poster, making a thin but clear X over the image. This ultimately resulted in number ten on the list above. Our crafty and talented speech-language pathologist used white-out to lovingly restore her poster (along with red marker for the heart—how evocative of grammatical corrections this is!). My, my, this makes for a cute case study of socio-political aesthetics: contemplate the significance of white-out and its potential uses as a creative motif in depicting the myriad approaches of how society deals with deaf people and other deviants. How much does society try to cover up? And how blatant are they about it?

I Love Speech

I swear, every time I look at this poster, I snicker. What the heck was the publisher thinking? Is speech therapy really that scary? I don’t remember it being that uncomfortable—I actually enjoyed speech hour. In fact, I won the elementary school award one year, for being “best speech student,” back when I was a gormless second grader, strutting around making clucking sounds in the back of my throat in deep study of the vocal velar plosive, “g.” I’m told it was cute, but they’re lying, aren’t they? It must have been extremely annoying. Anyway, if any of you teachers, designers, scientists, and stuffy bureaucrats in state educational departments out there want to promote speech as a worthwhile and comfortable pursuit to be embraced by the deaf, signing and non-signing alike, Super Duper’s approach is the perfect way to fail. Apparently Super Duper has wised up and discontinued the poster series.

Sara StallardSara Stallard loves art, books, cats, and urban landscapes. When she’s not reading, writing or challenging her friends to Scrabble, she can be found prowling around DC’s Eastern Market in search of the perfect cup of coffee. She also enjoys dancing and gardening.


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