I love my Digital Influence class. It’s being taught by John Bell, managing director/executive creative director of 360 Degree Digital Influence. Public relations in the age of digital influence is about leveraging social media to create conversations with potential influencers. Heady stuff.

As much as I’m enjoying what I’m learning about in class, I’m becoming more and more frustrated that deaf people will be left behind again. When A.G. Bell patented the telephone (the true inventor was Antonio Meucci), he ended up isolating the deaf community, the very people he set out to help. Bell’s famous words, “Mr. Waston, come here,” was only the first of many technological milestones that marginalized deaf people.

We were managing to get caught up by working with the FCC to regulate access for television and telecommunications, then came along the internet. At first, the internet wasn’t so bad. It was still pretty equal footing for those of us who had a computer. Now, with the advent of Web 2.0, we’re about to be screwed, or, should I say, Bellized, yet again.

YouTube is becoming more and more popular as a means of exchanging information. Ditto for podcasts. My professor assigned the class a podcast to listen to, but luckily, I was able to get a transcript from him. What about the other podcasts with information that would benefit me, such as those from NPR or The New York Times? Much of this information is so new; traditional media hasn’t caught up yet. This information could be critical to a person working in a cutting-edge industry. We’d better get on the horn, and fast, if we want to remain competitive.

Why, oh, why doesn’t anyone use universal design principles?! We wouldn’t have to go to the FCC or Congress to regulate access every time a new invention rolls along.


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